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7AM - The first thing you taste. The last thing you forget.

At 7AM, we roast coffee with care, precision, and intention—just like mornings deserve. Behind every bean is someone who grew it with pride. We honor that through every stage — sourcing, roasting, crafting your experience. Based in Belgrade, our micro roastery is dedicated to seasonal expression and uncompromising quality. Our café is more than just a place to sip—it’s where meticulous service meets genuine hospitality. It’s a window into the craft: minimal waste, full transparency, and deep respect for the journey, from farm to cup.